Over 510 collections, 8300 buyers and a total of over 10,000 visitors, Pitti Bimbo is the only trade fair in the world that presents a complete overview of children's fashion. It seems the fashion brands have expanded their targets to the youngest.
After observations and research and discussion, we have summarized some of the
trends in children fashion
1. Ecological
The use of sustainable materials and renewable energy.
2. Street-fashion
Inspired by the chic styles found on some of the most trendy streets around the globe, the designers have brought the look to the children's fashion world. T-shirts with graphic prints, casual yet stylish mix-and-match express the attitude and individual style of the young.
3. Ballerina
The movie "Black Swan" has brought back the ballerina fever.
4. Vintage
The look of the past is one of the main trends in today's fashion, the children's world is no exception.
5. Similar to adult fashion style
Some of the hottest children clothes are just smaller version of designer clothing. Sometimes we wonder if it has gone too far and lost the essence of children fashion.
6. The 80s theme influence,
with bright color, stripes and polka dots.
7. Advanced jewelry decoration,
such as Swarovski element crystal.
8. Floral motif
is one of mothers favorite to dress up their daughters like princess.
9. outdoor & nature
a taste of the wild, with jungle theme and animal prints.
10. Culture and identity.
With globalization, people start look for authentic and original characteristics from heritage.
11. Club culture
with bright acid colors.
Favorite brands at the fair.
Rykiel Enfant
It is the children version of Sonia Rykeil, which is dedicated to sensuality and pleasure. The enfant collection kept the brand DNA while added the children innocence and playfulness in the clothes. At the fair the brand features wide strips and acid colors.
Loranjinha
The brand promotes ecological products by using sustainable and organic materials such as bamboos fiber. It combines innovative technology with fashion and emphasis the brand ethical value.
Monnalisa
The e-boutique caught our eyes first and drew us to their stand. The layout, style and video synchronize with the video commercial and altogether created emotional connection. As the tween generation is getting more tech-savvy, E-communication is gaining its popularity.
Personal thoughts
Overall, we feel that children fashion style is the perception of adults. As many of the kids are too young to choose for themselves, parents have been deciding what are the best for their children. Secondly, now many luxury brands enter children fashion world by adding some playful and naive elements on adult collections. Finally, emotional touch is crucial, e.g, many brands produce mother-kid clothing sets.
In your opinion, what is the most important element in children clothing?
