It's not exaggerating if we call Luis Vuitton the most well-known luxury brand in the world. Although some questions its over expansion, mass production and bombard advertising, we cannot deny its global success.
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| Class Visit Shanghai |
After Japan, China has become the brand major target. With the saturated market in Europe, LV is building its biggest store in China next. |
| 100 million euro stairs |
The porcelain dress designed by Li Xiaofeng. I bet no one is going to wear it but it's a great way for marketing. Louis Vitton never stops renovation and localization. Can you feel a taste of China here?
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| Porcelain dress |
The Chinese luxury market is growing so rapidly just like the country's economy, it's beyond many's expect ions. But it's still new so of course it has many problems. In stead of criticizing people's lack of knowledge and taste, the smart companies and individuals see it as opportunities: the chance to educate the clients. Just like babies, they learn fast and whoever plant the ideas in their mind first will be the winners.
