Wednesday, 9 November 2011

Dolce & Gabbana Party


I am invited to attend the Dolce & Gabbana Party on the bund? Someone pinch me please? 


The two genius designers are surprisingly friendly and easy going. They have showed their Italian joyful attitude. I was one step away from a group picture with them... should have been faster. :(

Like the DJ?

Me in D&G coat on a Vespa! La dolce vita :)

As much as I enjoyed the it, don't forget it's just another marketing strategy. The  shooting, champagne and celebrities all aim to make a buzz in the city. The scene with Italian background and vespa enforced the brand origin and identity; the presence of Dolce and Gabbana made the brand more personal. The final goal is to get you to swipe your credit card.

Well, I am attempted, are you? 



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