Top marques has entered China. This could be my first official visit to a luxury fair, and I can conclude it with one word: disappointment
First of all, except some cars, the major brands didn't participate: I guess the main reason was to build public awareness in China.
Secondly, it says "the most exclusive luxury fair", yet the old venue and mass audience said the opposite. There were even venders selling tickets for 30 RMB (about $5 at the door)
The disparity between communication and the reality ruined everything. Even a fair can destroy it's brand image, at least I know I wouldn't be going next year. However, it reveals the opportunities in Chinese luxury market, it needs talents to change and improve the current situation. How long will it take before China to catch up the western standard? We will wait and see. I think it will surprise most of us again.
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