Guest speakers

One of my favorite part of the courses is the guest speaker. There's always so much practical knowledge that I cannot learn from any textbooks. 

Our class

Ferrari is a dream, always have been and always will. We were lucky enough to have Mr. Bordiga, the general manager at Ferrari China to give us a lecture. Ferrari has been linked to passion, speed and fantasy. The brand never needs promotion or advertising, the museums, test drive tours and races speak for the spirit. However, in China, consumers still needed to be educated, just like babies need to be nurtured. For example, the company has shortened the waiting period to adjust the Chinese consumers. First everyone thought Ferrari would never success in China but now it has become one of the major markets. 

Mirko Bordiga

 "You don't give people what they want, you give them what they want next" 

Mr. Courqueux has been in marketing research for 20 years. He is now the marketing director for ifop Asia. He explains the consumer profile in mainland China: The majority don't buy for pleasure, the part of showing off, social authority.

Stephane Courquex 

"a bridge to the best media, an exclusive cultural activator and a smart connector to China influencers."

Super press is a lifestyle PR agency in China. The office is full of energy and passion. the general manager Sohpie is genuine and inspiring. As more brands enter China, it's important to find the right partners to communicate with the public. It should be a win-win situation, to build a relationship instead of just a business deal. Super press is determined to make a difference, and I believe they will.

Super Press Visit