Top Marques

Top marques has entered China. This could be my first official visit to a luxury fair, and I can conclude it with one word: disappointment 

First of all, except some cars, the major brands didn't participate: I guess the main reason was to build public awareness in China.

Secondly, it says "the most exclusive luxury fair", yet the old venue and mass audience said the opposite. There were even venders selling tickets for 30 RMB (about $5 at the door)

The disparity between communication and the reality ruined everything. Even a fair can destroy it's brand image, at least I know I wouldn't be going next year. However, it reveals the opportunities in Chinese luxury market, it needs talents to change and improve the current situation. How long will it take before China to catch up the western standard? We will wait and see. I think it will surprise most of us again.

Where it all started

"Life is what happens when you are busy making other plans." This perfectly explains how I ended up here.

IFA Paris

If you told me last year I were going to study luxury in a fashion school I would laugh and stay you are out of your mind. But now it is exactly what I am doing. One year course in 3 countries, China, Itlay and France. Sounds like a dream doesn't it? 

For me it is definitely surreal. 

My class is extremely diverse, in terms of the nationality, age, backgrounds and personality. Most of the time I love it. Other times, to be honest, it drives me crazy.

IFA gallery with my lovely classmates and favorite instructor

The classes( two of them to be specific) have opened the door into another world. I thought I was anti-luxury, but now I started understand and love it. Maybe I always have liked it but never had the courage to enter this wonderland. Now that I am in,  I will try to enjoy every step of this journey.