Fabrics talks

Even we are not in a fairy-tale, fabric can have souls and emotions. At the Pitti Filati Fair we saw, touched and felt the stories of different fabrics. 

3 most innovating trend-themes 

1. Viscose 

Transforms from shiny and glamour to emboidery and exotic, Viscose impresses us with its versatility. It compliments the body shape and allow designers to free their creativity and imagination. 

2. Sparkling dream

The cotton and lurex blends made the night more glamourous and dreamy. With the metallic sheen and glimmering lurex, everyone can be the star and illuminate under the moon.

3. Neo-experimentalism 

Today's new world is filled with imagination and creativity, we can free and integrate our ideas, to try new styles, to mix & match or to challenge the tradition. Technology definitely accalerate the process. 

Companies inspired by trends

New Holland--Futurural The trend for quality, genuine raw materials and energy, relationship with earth and nature. 

Stylesight -- technology with global content, online worksite, constant analyze the global marketing, with office in New York, Tokyo and Hong Kong.

Monticolor -- ecological fashion with raw materials, to create sustainable biological product.

Filatex -- since 1958, with 3.000 types of yarns based on 35 kinds of materials. They never stops researching and innovation.

Personal favorites

I am mostly inspired by the free-mind neo-experimentalism. To be innovative and courageous to build a different world. The two companies that caught my attention with their creativity are Millefili and EcafilBest. 

To create an emotional connection with the customers, brands have to be innovative and use all five senses: visual, olfactory, auditory, tactile and gustatory. The colorful candy stalls and sweet fruity smells drew us to Millefili. Before looking at their yarn, the customers can taste the candies and try different fragrant. After they find their favorite “flavor”, they will be able to find them on the fabrics. Some smells are refreshing, some are calm, and some are passionate… The fresh squeezed juice and fruity deserts makes the fabric seem organic and natural. The whole atmosphere made it hard not to step inside and take a peek. 

EcafiBest

It was like Alice’s Wonderland made of yarn: huge mushrooms, candy canes, flowers and caterpillars crawling around. The brand uses this theme to emphasis human connection with the earth and nature. It also created a joyful and sweet ambiance, reminding me of a fun summer afternoon picnic in the park. 

A taste of the past

Each item at vintage fair has its own story to tell. 

Sunglasses from 1940s, still elegant and classy, truly timeless